This is the first post on this domain with many more to come. I am fascinated by online advertising and the data that drives it. Ever since I started in this field of work, I noticed how mathematical and statistical it can be under the right light. However, in the search engine marketing or pay-per-click industry you can succeed with limited math or statistics skills. I hope to share my math and statistical insights, excel formulas/macros, and AdWord scripts as resources, so anyone can understand and apply this to their online advertising campaigns.

I understand that there are many resources available to suit this purpose, however, one more won’t hurt.

By no means am I an expert in this field, but I hope to share my insights through the lens of a data driven enthusiast who uses it every day.

This blog is intended to be an ongoing project and might transform into something new.